ABS-CBN highlights What’s Wrong with Secretary Kim and more titles

Wincess Lee, sales director, Asia, LatAm.

ABS-CBN, the leading content provider in the Philippines, closes the year with new partnership agreements with several media companies and platforms for the broadcasting of its content. The company is attending ATF 2023 to meet once again with Asian clients in Singapore and have the opportunity to show them their new titles. ABS-CBN will first introduce the Philippine remake of What’s Wrong with Secretary Kim and also highlights new titles such as Dirty Linen, Can’t Buy Me Love and Deceit, as well as Senior High and Everybody Sing!.

What’s Wrong with Secretary Kim is an adaptation of the hit 2018 Korean Romantic comedy series. The adaptation is faithful to the original romantic comedy genre of the Korean series, but the Filipino version is extra dreamy. They also tweaked the characters and certain plots to be more palatable to the local audience.  The show is a wholesome love story with lovable characters, memable scenes, and heartwarming moments. Even though it’s a fairytale romance between a secretary and an executive, the mood of the series is still real, grounded, and relatable.  

What’s Wrong with Secretary Kim, romantic comedy.

Aside from the rom-com feel, it is also giving light family drama, a dash of suspense, and intense sibling rivalry. The mysterious backstory adds intrigue without losing the lightness, while the light family drama and sibling rivalry are carefully woven into the main love story.

What’s Wrong with Secretary Kim follows Kimberly Liwanag, a trusted secretary who after fulfilling the obligations of her beloved family, resigns from her narcissistic boss to pursue her dream of becoming an orphanage social worker. This turns Brandon Manansala Castillo’s world upside down. Brandon is the perfectionist vice president of PowerPharma, the number one pharmaceutical company in the Philippines. He is convinced he can stop secretary Kim from leaving. But despite Brandon’s attempts to make her stay, Kim is undeterred. As she completes her 30-day resignation notice, Kim unmasks the man behind the narcissistic persona and begins to fall in love with Brandon.

Dirty Linen, thriller.

Other of the main titles is Dirty Linen (50×45’). The story follows a woman named Alexa, who, burdened by the sudden death of her mother at the hands of a prominent family known as the Fieros, adopts a new identity as a maid named Mila to infiltrate their wealthy household. There, she hopes to uncover every one of the family’s darkest secrets, and seize the long-awaited opportunity to deliver a slice of justice on a shiny, cold platter.  But Alexa is not alone. She is aided by three others who also lost loved ones working under the Fiero family. But despite their solidarity and teamwork, they soon run into an obstacle in the form of a man named Aidan, the Fiero’s troubled golden son to whom Alexa is attracted.

Also, ABS-CBN present Can’t Buy Me Love (Original approx. 70×40-45’, Premium approx. 20×45-60’). This series follows Bingo, a hardworking young man who earns a living by selling everything and anything he can under the sun. One day, he chances upon Caroline, a young lady about to be abducted. In order to save her, he offers the kidnapper all of his savings. Caroline, however, despite being the youngest daughter of the moneyed Tiu clan, cannot easily repay him for personal reasons. Not unexpectedly, the two-clash due to their starkly different backgrounds and cultures. But as they learn more about the other, they soon realize they value the same things that wealth cannot buy: loyal friendships, a close-knit family, and genuine love.

Other of the main titles is Deceit (Original 40×60’, Premium 20×60’). This series tells the story of Victor Lualhati, a former boxer turned seaman, who knows how to overcome obstacles and persevere through tough times. But when he discovers a message to his wife Juliana from an unknown man, he’s faced with a challenge he never saw coming. The deeper he digs and the more he discovers about the wife he thought he knew, he is forced to confront his own demons and shortcomings, questioning his worth as a husband and a man.

In addition, ABS-CBN distribution unit, headed by Wincess Lee presents Senior High (Original 40×45’, Premium 20×45’). This story follows Sky, an ordinary girl whose life takes a sudden turn when her grandmother dies. This death reunites her with her mother Tania and her twin Luna. For Sky, Tania and Luna are both strangers. Sky is also set to enter the same school as Luna—prestigious Northford High School. However, Luna seems to be preoccupied with her friends consisting of Northford’s most terrible bullies. One night, a student dies after jumping from the top of the school. That girl turns out to be Luna. Investigations conclude it was a suicide. Sky thinks otherwise and she will not stop until she uncovers the truth behind her sister’s death.

Finally, they present Everybody, Sing! (3 seasons x 114 episodes). Hosted by Vice Ganda, ‘Everybody, Sing!’ is a musical game show where 100 people from the same working sector, community or relationships work together and play guess the lyrics challenges to win the jackpot prize to be shared by everybody. Won Best Entertainment Program Host for 2021 Asian Academy Creative Awards; Won Best Asian Original Game show for 2023 ContentAsia Awards ; and National Winner for Best General Entertainment Game or Quiz Programme in the 2023 Asian Academy Creative Awards.

DIRTY LINEN

50 episodesx 45 mins, Thriller

Burdened by the knowledge of her mother’s sudden death at the hands of a prominent family known as the Fieros, a woman named Alexa takes on a new identity as a maid named Mila in order to infiltrate their wealthy household. There, she hopes to uncover each of the family’s darkest secrets, and seize the long-awaited opportunity to deliver a serving of justice on a shiny, cold platter. Alexa is not alone, though. Helping her are three more people who also lost their loved ones working under the Fiero family. But despite their solidarity and teamwork, they soon hit a roadblock in the form of a man named Aidan – the troubled Fiero golden son who Alexa becomes drawn to.

Can’t Buy Me Love

Original: approx 70 eps x 45-60mins
Premium: 20 eps x approx. 45-60mins

Bingo is a hardworking young man who earns a living by selling everything and anything he can under the sun. One day, he chances upon Caroline, a young lady about to be abducted. In order to save her, he offers the kidnapper all of his savings. Caroline, however, despite being the youngest daughter of the moneyed Tiu clan, cannot easily repay him for personal reasons. Not unexpectedly, the two clash due to their starkly different backgrounds and cultures. But as they learn more about the other, they soon realize they value the same things that wealth cannot buy: loyal friendships, a close-knit family, and genuine love.

Deceit

approx 40 eps x 45-60 mins
Premium: 20 eps x approx. 45-60 mins

As a former boxer turned seaman, Victor Lualhati knows how to overcome obstacles and persevere through tough times. But when he discovers a message to his wife Juliana from an unknown man, he’s faced with a challenge he never saw coming. The deeper he digs and the more he discovers about the wife he thought he knew, he is forced to confront his own demons and shortcomings, questioning his worth as a husband and a man.

Senior High

Original: approx 40 eps x 45-60 mins
Premium: 20 eps x approx. 45-60mins

Sky is an ordinary girl whose life takes a sudden turn when her grandmother dies. This death reunites her with her mother Tania and her twin Luna. For Sky, Tania and Luna are both strangers. Sky is also set to enter the same school as Luna—prestigious Northford High School. However, Luna seems to be preoccupied with her friends consisting of Northford’s most terrible bullies. One night, a student dies after jumping from the top of the school. That girl turns out to be Luna. Investigations conclude it was a suicide. Sky thinks otherwise and she will not stop until she uncovers the truth behind her sister’s death.

Everybody, Sing!

3 seasons x 114 episodes

Hosted by the unkabogable Vice Ganda, «Everybody, Sing!» is the ultimate community singing game show that has five unique sing-along games specially designed to test a contestant’s knowledge of their favorite songs and bring out the most fun in guessing the lyrics. A show where everybody works together to get valuable time for the jackpot round; to guess 10 song titles with a cash prize to be shared by everybody.

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Since 1953, ABS-CBN has been a premiere source of high-quality Filipino content and primarily involved in high caliber productions for television, online and over-the-top platforms, cable, satellite, cinema, events and radio, for both domestic and international markets. ABS-CBN’s road to transformation provided not only strong affinity with the local audiences, but also agility in going global, with 60,000+ hours sold worldwide in over 50 territories.

 

Address: ABS-CBN Broadcast Center, Sgt. Esguerra Avenue cor Mother Ignacia Street, Diliman, Quezon City 1103 Philippines.

Phone number: +63 (02) 34152272

Email: internationalsales@abs-cbn.com

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Sales Executive

Pia B. Laurel
Department Head, International Sales & Distribution and Partnerships

Pia_Bacungan-Laurel@abs-cbn.com
+63 917 537 2573

Laarni J. Yu
Sales Head, Europe, MENA, and Africa Airlines

Laarni_Yu@abs-cbn.com
+63 917 569 8531

Wincess Lee
Sales Head LatAm

Wincess_Lee@abs-cbn.com
+63 998 991 5838.